ABC Software founder Sharon Chapman spoke on Information Automation at Hort Connections 2023; Australia and New Zealand’s largest horticulture conference and trade show.
Learn what information automation is – it might be a lot simpler than you think! Sharon considers the attitudes towards, and use of, digital technology in horticulture. She discusses how and what information can be captured on a farm and the opportunities to enhance productivity from the insights this data delivers.
Information affords knowledge, which affords efficiencies, which affords growth.
“Using ABCgrower for us has benefitted the business in the sense that we can see where our costs are.”
Johnny Milmine, General Manager
Berry Farms NZ